And as a full-time HR Leader, wife, and mom of a 9-year-old little boy, it can be challenging to balance it all. As a small business startup, you are tasked with creating ideas and then making, packaging, and marketing the products. Lots of people make jewelry, so I challenge myself to make my products different. And it is even harder when you make handmade products that other artisans are making. I enjoy throwing on my favorite song in my She Shed and creating something different each time. I think through every glitter mix, color recipe, and mixture of designs from beginning to end, and they are all truly unique. The items I make can rarely be duplicated. I take pride in my art/products being “one of a kind”. In my mind, my business was marrying my love for fashion, my childhood passion as an artist, and my need to be creative outside of my day job.Ĭan you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work. Later in 2020, I started making earrings for my friends and family, and after several requests, my husband said, “You should turn this into a business.” In June 2020, I began my She Shed project in my backyard so I would have a place to work on my products, and in March 2021, I officially launched The Artsy Girl. As a hobby, I paint and draw, but because of my love for fashion and accessories, I started making myself the earrings I wanted but couldn’t find in boutiques or online. When the pandemic sent everyone home to hide out from COVID-19, the stress of my job pushed me to need an outlet. I visited several locally owned boutiques, and on many occasions, I was either not greeted when I walked in or I could not find that ”sparkle” or “spark” I needed in accessories. When I moved to Statesboro, Georgia, I desired that same type of flair. I lived in the Baltimore, Maryland, area for over a decade, where fashion and accessories were a part of the culture and vibe.
The thought process behind The Artsy Girl™ started when I moved to Georgia. Hi Sharmequa, what do you attribute your success to? We had the good fortune of connecting with Sharmequa Franklin and we’ve shared our conversation below.
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